MTV Rocks

I have decided to analyse the music channel, MTV Rocks. I have chosen to analyse this channel because I think that our music video - when completed - will fit in well with the other videos that are aired on this channel. As well as this, the audience that MTV Rocks targets will also be the audience that we will aim to target with our music video.

I watched MTV earlier during the top 10 songs, I was surprised to see that not all of the top 10 songs were new singles, number 5 in the list was The Killers old song 'dancer,' this surprised me because I thought that they would all be new songs, but it showed that people obviously still buy the single to 'dancer'

I personally think that there are three types of song/video. There are songs that are so good that they dont need an amazing video to be recognised, there are songs that are pretty average, and cover that up with a really good video so that people recognise the song by remembering the video. And then finally, there are songs that are iconic, that also have amazing video's, songs like Thriller that have success in both the charts, and the views of their video.

By watching this channel for a couple of hours, I found that there were different programmes listed, regardless of whether the channel is just going to be playing music, it has to have a programme name that can be listed. When I was watching it, it was listed as "mtv rocks unleashed, top 10!," the programme that was coming on after was called, "ultimate stateside rockers," and after that, "marilyn mansons takeover," and then a regular feature on the channel "Biggest! Hottest! Loudest!"

There were several different artists that were featured on the channel, some were more indie artists than rock artists which I found a bit strange because there are other channels that are devoted to showing indie bands, there were a range of artists on the channel during the time that I watched it, I saw The Maccabes, Greenday, Paramore, The Killers, Muse and Linkin Park among others.

 When I was watching the channel I actually saw a video that literally struck as one of the best videos that I personally have ever seen, as soon as I saw it I wanted to watch it again and felt a strong need to tell me friends to watch it and how good it was, this made me realise the power that a single music video can possess and how easily a song can become well known just because of its video. The video was to the song "All I Want" by Kodaline

The message behind this video is amazing and the way that its shot is almost like its a short film instead of a music video because it has dialogue aswell. This video shows how easily music can convey a moral message, when in unison with youtube which allows it to be broadcast all over the world, music videos have the power to change the way people think.

This video has already got several positive comments and over 100,000 views since its recent release in September of this year.

During this research I realised how easily it was for videos to become widespread. From their debut on music channels, people will then watch it again on youtube, then tell their friends about it so that they will spread via word of mouth, the internet AND via music channels.



I also spotted many different cross promotions whilst watching the channel. Its not very clear fromthe pictures that I uploaded but whilst the videos were being played there was a logo for the new MTV show 'The Valley' at the bottom of the screen throughout the programme. As well as this, before the commercials would begin, there would be an MTV commercial either for the new series of 'Geordie Shore,' the final series of 'Jersey Shore,' or an advert promoting their new show 'The Valley,' this has been done to ensure that people will come back to watch MTV once they see the commercials for these shows which will increase their ratings as opposed to just advertising via the internet or by posters.

As well as the music channel, MTV Rocks also has a website. The channel promotes this which shows intertextual linking, in the logo at the top of the screen, in the little box underneath is the address of the website, www.mtv.co.uk/rocks. Featured on the website are all the links to the different MTV channels such as MTV Classic, MTV Music and MTV Hits. As well as this, there is also a playilst featured on the website which offers the audience a range of new songs to listen to. I noticed that teh channel is mainly aimed at boys because on the website there are loads of adverts for xbox games and trainers.

We want our music video/song choice to fit in easily with the playlist that is featured on the MTV Rocks website, we think that it would be appropriate and relevant in the playlist and would be believable. I searched 'Foster the People' in the search bar on the website to see if they were actually featured on the website, I found that they have a section of the website just for them which adds authenticity to our music video.